Author: John Norwood

Keyword research is one of the essential techniques in search engine optimization (SEO). Rightly so, considering that targeting the right keywords is the cornerstone of your SEO strategy’s success. Keyword research is done to determine what words and phrases related to your products or services users are inputting on major search engines. By knowing these words or phrases, you’ll better understand your consumers’ needs and how you can address those needs in your website content. Short-tail vs. Long-tail keywords In the past, there was much focus on short-tail keywords, keywords that consists of only one or two general terms. However,…

When you think of athletics royalty, Eliud Kipchoge automatically comes to mind. Eliud Kipchoge is the current world record holder for the men’s marathon, with a time of 2:01:39, set during the Berlin Marathon in 2018. He is the world’s fastest marathon runner. While the world record is an impressive endeavor, Kipchoge still went for another first when he undertook the 2019 Ineos challenge in Vienna, Austria. The challenge was a special event specifically organized for him, where he aimed at breaking the 2-hour marathon barrier- by running a 42 Km marathon in just under 2 hours. The event was…

You started your business five years ago and you have had some success, but your customer base is not growing as fast as you hoped. You sell an excellent product, but you are struggling to create a client base outside your local neighbourhood. Do any of these situations sound familiar? Perhaps your website is not receiving the traction you envisioned that it would ten years later despite investing heavily in radio, newspaper and even online adverts. If any of these is you, you might require a reputable expert such as SEO Sydney agency to help you create a substantial online…

People are spoilt for choices if they want to start a career in the IT industry. Software development, project management, quality assurance, cybersecurity, IT service management, and cloud computing are some of the various areas one can consider, to begin with. If we focus particularly on cloud computing, a field that has been around for the past two decades, tech-savvy businesses are now realizing its many benefits and adopting it to run their organization more efficiently. Cloud service providers like Amazon Web Services, Google Cloud, and Microsoft Azure took cloud computing to the next level and lured companies to migrate…

A rough economic terrain, disgruntled workforce due to mobility restrictions, the looming contagion, frequent changes in regulation, depreciating financial capacities of borrowers have set quite an eventful year for mortgage processing companies. While they are on a war footing to overhaul their operational strategy to battle such incidents, here’s shedding light on the 2021 trends that are expected to bring major disruption in the normal operations of mortgage processing companies. Proliferation of digital currency- Fannie Mae had recently clarified its stand on using cryptocurrency in mortgage qualification process stating that Bitcoin can be used to qualify for a mortgage loan…

In a pandemic hit world, direct sales took a hit because sale persons were by and large unable to meet customers face to face. In a bid to sustain their revenues, most organizations had to rely on cold calling services to secure leads and close deals. As a service, cold calling emerged as the most successful way of contacting prospects andconvincing them about doing businesses. Furthermore, shortage of sales resources forced companies to bank on cold calling to meet their sales targets. In the face of mounting challenges to running their operations, most organizations took recourse to outsourcing cold calling…

The living room is one part of the house where you spend most of your day! From watching TV with your family to entertaining guests, this place witnesses a lot of activities. Because of its versatile nature, one should amp up their Living Room Wall Painting. There are two aspects that you should focus on while finalizing a look for your living room – light and wall texture. Poor lighting overshadows your newly painted walls and makes them look dull, and can make the living room cluttered. We bring you some factors that you should keep in mind before making…

The job market is changing very rapidly and young professionals seek a change of pace when they consider their career prospects. We live in a world that has advanced to the Fourth Industrial Revolution, and the traditional approach of getting a job at the age of 22 and sticking to it for years isn’t effective today. One has to constantly upgrade their skills in order to stay relevant in the future. Professionals today are looking for more meaningful jobs that can give them job satisfaction. Yet, salary plays an important role and still remains a top priority in their career…

Aluminum security shutters serve as the perfect complement to security windows and steel security doors. Not only does this serve as an excellent deterrent to thieves and intruders, but you also get to save on energy bills in the long run. Our mission at Secure House is to provide complete home security solutions for safety and peace of mind. The importance of keeping your house and family safe cannot be overstated, as proven by the rising number of clients asking us to improve their home defenses with aluminum security shutters. Although our main security products are security doors and windows…