Tech Trends in Sports Nutrition

Tech Trends in Sports Nutrition

Sports nutrition is no longer confined to professional athletes or bodybuilders. Today, consumers like you and me can benefit from sports nutrition across all disciplines and sports genres.

Here are the upcoming sports nutrition trends for 2021.

Constantly-Evolving Market

Consumer buying is no longer a static affair- people want something that’s personalized and formulated for their exact needs. With the rise of health facilities the demand is bound to increase.

Right now protein is the focus, and as such companies have begun looking into alternative sources and products. Bars, snacks and powders are staples, as are combining with other essential vitamins in minerals to create an ‘all-in-one’ supplement.

One 2021 trend to look forward to is the growth of plant-based protein. Veganism gives way to alternative solutions, and the market is expected to grow by 2025.

Before, CBD was considered an off-shelf idea but now science has proven them to be beneficial in a number of ways. It’s an interesting product that can play an important role in the world of sports nutrition.

Technology Fits In

We’re always looking for the next best thing for better wellness and health. This leads to technology and how it can provide personalized recommendations on what you should consume to become stronger and faster.

Aside from sports coaching and online programs, fitness apps are on the rise and allows individuals to keep track of their personal goals. In addition to antioxidants, superfoods and juices, we can look forward to inventions such as a processor that can extract every possible vitamin and mineral molecule in a fruit or vegetable, for example.

Clean Label

The world has become more conscious of what it consumes, and sports nutrition is no exception. Transparency and clean labels are favored more, and companies market this approach more than ever.

Businesses will benefit from having factual information instead of just hype.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.