Ways to Market your Brand and attract Customers on LinkedIn

Ways to Market your Brand and attract Customers on LinkedIn

Businesses must be active in digital and social media platforms. Companies need to share information, offer expert advice, and convert potential clients. Currently, the trending technique for entities to market brands is through pod for LinkedIn. Read on to get an in-depth analysis of marketing your brand online and taking advantage of the online traffic.

Businesses can Access a Global Audience

LinkedIn can connect you to hundreds of millions of users internationally. It is the leading avenue for brands to offer insightful information to customers. The aim is to give exposure to the products and services that your business is offering. With so many brands on LinkedIn, it is critical to stand out and access more people than your competitors. It is vital to lead more people to the company’s website or other digital media platforms.

Podawaa keeps it Simple for you.

With LinkedIn, businesses can network with other stakeholders in their industries. Unlike platforms such as Facebook and Twitter, LinkedIn’s interface looks professional. However, the same principles guide all social media platforms. Engagements by users create popularity where people can share posts with their social connects.

In recent years, businesses are finding creative ways to reach out to clients. A good post is not enough since it might now reach the right number of people as intended. It is the reason that podawaa is using creative and innovative ways to help businesses appeal to potential clients. Podawaa services optimize your presence and performance online. It cuts costs too.

Here is a low-down on how podawaa helps;

  • After posting on LinkedIn, the people in your contact list will be the first to see the post.
  • If there is engagement on the post by your networks, LinkedIn makes the content visible to a broader audience.
  • The post will appear on timelines of connects to people who comment, like, or share the post.
  • As more engage with the post, there will be a ripple effect that sends the post to a broader audience.

Through Podawaa, entities can gain a competitive advantage through online engagements that are geared to making a post go viral.

Pods are Beneficial in boosting Posts

Podawaa gives businesses a silver bullet in making their posts popular. Coming up with captivating items can be challenging. It means that brands can struggle to get their content seen. It is the reason that the platform uses manual and automatic techniques to have people engage with client posts. It is even possible to schedule posts beforehand. Podawaa uses artificial intelligence to generate comments that mimic human interaction.

Steps to Market your Brand on LinkedIn

Have you ever wondered how brands get over a hundred thousand likes and shares every week? By developing a digital media marketing strategy, your business can access a wider audience than before. Below are steps to achieving the feat;

Have a Strategic Marketing Plan

Before coming up with the material that you want to publish online, it is critical to plan. First, you can start by coming up with the general idea and then you can divide the material into three to five parts. Each portion can form a post for the week since it is advisable to develop a pattern in how you post on LinkedIn.

Management can outsource the services to content developers. Have a team come up with the needs of the business and the dynamics of the target audience. Developing content every quarter is the best option in a calendar year. It reduces the hassle of having to think of what to post every day.

It’s time to Post on LinkedIn

Be creative on the presentation of the post. It is vital to come up with an image that attracts clients to read what the business publishes. There are different formats that you can publish items on LinkedIn. A mix of short and long LinkedIn posts will reach out to the audience in different ways.

Account Management

After businesses seek external assistance in creating content for their page, it is vital to take charge of managing the LinkedIn account. When the management starts an online marketing campaign, the project becomes successful when managed in-house.

Utilize Pods

Due to competition in the industry and technology advancements, pods are becoming a popular tool to increase views on posts. The extensions on digital media platforms are customizable to fit into the context. It helps in maintaining the authenticity of the post.


It requires human effort to link podawaa with LinkedIn. The process entails copy-pasting links on pods to generate comments. There is an option of having pre-determined responses to the post. A response from the company increases makes the post interactive, and it boosts visibility, as explained earlier in this article.


It becomes easy to reach out to a target audience once the management knows what they want to accomplish. Take advantage of modern marketing tools to create versatile brand awareness.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.