There are search engine optimization techniques and ideas that do more harm than good to your site. SEO has changed a lot over the years, as has Google’s policy. What worked yesterday is now ineffective and could be punished tomorrow. Google’s main rule is that content should be relevant to the user, not the search engine crawlers. Let’s look at some common mistakes that can lower your page rank.
Copying, duplicate content
All content must be new and unique, giving relevant and accurate information to the user. Always rewrite a text, never copy it. It is also a mistake if the content of different pages on the same website is partially or completely identical. Your website should be logically structured so that the same information does not have to be displayed on multiple pages.
Slow website
You can use perfect SEO techniques from keyword research to link building, but if your site is slow it doesn’t matter at all. Think twice about how complicated plugins you use, and optimize the size of the images. Page speed is a direct ranking factor.
Private blog network building
It seems like a good idea to create your own blogs so you can backlink to more content from there. You can also have complete control over the anchor link text. Too good to be true. If you combine building a link farm with copying your content, you’re sure to fail. You won’t increase organic search results with this, but you can get a Google punishment.
Hidden text or keyword stuffing
Writing text in the same color as the background has long been invented and has long been banned. Google does not rank based on the number of keywords, it examines the relevance of the text on the page – you need to use keywords to increase that relevance. An extreme amount of keywords used in irrelevant text will damage your page rank. All texts must be natural and visible to the user.
Keyword cannibalization
This SEO mistake is harder to spot. We talk about this when a search engine lists more pages from your site for the same keyword. This can be a sign of duplication, but if it is not, it will reduce the overall quality of your site. Programming and rewriting can protect against cannibalization.