In 2020 and 2021, the landscape of social media transformed completely, because the way that its users are consuming content is no longer the same. Instagram users used to scroll down their feeds mainly seeing pictures, memes, and albeit witty captions, and that was the bulk of their content consumption. With the introduction of TikTok, the end goal for social media companies flip flopped completely.
Ryan Morris, owner of Max Edge Media Agency, has caught onto the trends and is helping his clients get ahead of the trend rather than stay behind it. “What TikTok has done is completely change the way that users are consuming their content. They’ve also made it much easier for content creators to go viral. On TikTok, people are exponentially more entertained in the content their consuming rather than scrolling through photos on Instagram. They’re able to see short skits, funny videos, informative DIY hacks, and plenty more all within the timespan of 30-60 seconds. To combat this, Instagram and Facebook launched their Reels program, which essentially mimics the function of TikTok content.” Explains Ryan. In short, Ryan has caught onto the fact that content creation strategy is now completely different than how it has been before. Many digital agencies and content creators are being left in the dust from not changing up what they’re posting.
Ryan and Max Edge Media have also recognized that there’s now a huge opportunity for businesses and creators to build a bigger brand for themselves with the introduction of Reels. Facebook has pledged over $1Billion to a fund designated to pay out content creators in the year of 2022. That figure is only likely to grow as time goes on. That means that social media companies are now at the point where they are literally paying users to create content that entertains. “It makes perfect sense. The more people are staying on their platforms and not going off to YouTube or even watching TV to be entertained, the more they’re able to make on their end from companies spending advertising dollars. It’s truly remarkable- this means that you don’t have to be on a Netflix show or in a movie to be paid directly for being involved in content creation. It also opens up huge potential for sponsorship opportunities too.” Ryan explains.
Social media content creators are the newest wave of entrepreneurs, making anywhere from some extra side money all the way up to millions of dollars in sponsorships and pay per view revenue.
Want a consultation for how to monetize your social media? Feel free to reach out to Max Edge Media directly on their website at www.maxedgemedia.