Adsterra has launched CPA Goal, a new feature that enables brands, agencies, and affiliate marketers to optimize CPM (cost per thousand impressions) and CPC (cost per click) traffic for maximum conversions.
CPA Goal by Adsterra provides media buyers with a rule-based tool, especially beneficial for those who purchase high volumes of impressions or clicks while aiming to meet specific conversion KPIs. With CPA Goal, users can create rules to automatically unlink traffic sources that do not meet essential performance metrics such as eCPA and conversion numbers.
For more information and an in-depth case study illustrating the effectiveness of the CPA Goal feature, please refer to our detailed .
CPA Goal is equally valuable for brands promoting their own services and affiliate marketers who strive for profitability by finding the right balance between spending on CPM or CPC traffic and meeting conversion KPIs set by their advertisers. Both parties can set critical spending and conversion parameters for individual ad placements, as CPA Goal continuously evaluates incoming traffic to improve campaign ROI.
In comparison to earlier versions of similar features in the market, CPA Goal offers a more customized approach to traffic optimization. It goes beyond relying solely on the “target payout” criteria. The algorithm automatically verifies each placement that reaches the critical spending threshold, ensuring it delivers the desired conversions or eCPA.
Understanding How CPA Goal Works:
With CPA Goal, you have the ability to acquire CPM or CPC traffic and optimize it based on two crucial parameters: the average cost of conversion and the number of conversions. Setting the rules for the intelligent algorithm is all it takes.
To begin, define a critical spending threshold. When this threshold is reached, the CPA Goal algorithm assesses each placement individually to verify that it aligns with your essential parameters:
- Conversions
- eCPA
The new feature is now accessible in the Advertiser’s account on the Adsterra Self-Serve Platform. Media buyers can effortlessly create and save unlimited rules, which can then be applied to CPM or CPC campaigns for traffic optimization towards conversions. Placements that are unlinked by CPA Goal are stored in a dedicated table, allowing users to reintegrate them into ad campaigns or download their IDs for future use, such as creating blocklists.
“In the past, manually removing placements that consumed significant budget with minimal conversions was a time-consuming and skill-demanding task. Moreover, with large volumes of traffic, there was a risk of missing the optimal moment for optimization and overspending,” explains Gala Grigoreva, CMO at Adsterra, while highlighting the advantages of CPA Goal. “We are thrilled to provide our partners with a more advanced approach to improving ROI and obtaining the most relevant traffic for their targeting. At Adsterra, our local motto is ‘Make great ROI your rule,’ and that perfectly encapsulates the essence of this tool.”
The Adsterra team strongly believes that CPA Goal will significantly enhance overall campaign performance while mitigating the risks of overspending for numerous advertisers.
Try Adsterra’s CPA Goal feature right now
About Adsterra
Since 2013, Adsterra has been working on creating an advertising network that connects advertisers and publishers globally. Using AI-powered technology, Adsterra’s solutions match advertisements with traffic sources effortlessly. In addition to developing adtech solutions like Social Bar ad formats, Adsterra also places significant emphasis on offering top-notch customer service. They continuously evolve their Partner Care Program to ensure that every partner can access industry-specific support from competent professionals.