What Is Digital Strategy and Why Does It Matter

What Is Digital Strategy and Why Does It Matter

Digital Strategy refers to the process of a business utilizing technical resources at hand to maximize its output. The digital strategy covers not only marketing but also a wide range of departments such as finance, HR, etc. After all, technical resources are meant to be used by the company as a unit.

Benefits of an Efficient Digital Strategy

To put the power of an efficient digital strategy in perspective, here are some ways in which it can benefit a business:

1. Boost Marketing Efforts

A decent digital strategy can also boost a business’ marketing efforts significantly. Most of the marketing that is done today is digital in nature. Traditional marketing methods are losing out on space to new and innovative digital marketing methodologies. Be it social media marketing or content marketing, the importance of technical resources such as software subscriptions, computer devices, the internet, etc., cannot be overstated. For a marketing team to completely immerse themselves in campaigns, unrestricted access to all the digital tools at the helm of the company is more than necessary. From visitor tracking software/toolsto behavioral analytics platforms like WatchThemLive data, everything is made possible due to the availability of technical resources.

2. Improve Logistical Operations

The day-to-day in-house operations of a business determine how efficient it is. Often, mismanaged businesses tend to produce dismal results and an unhappy workforce. By investing in and utilizing technical resources, a business can have its employees work for shorter durations and still produce amazing results. That’s why it is often encouraged to take the creative approach in order to work smart rather than hard. One instance of companies working smarter is the utilization of cloud-based services. More on this in the next section.

3. Streamline Workflow

Using technical resources smartly will result in an optimized and streamlined workflow. As mentioned before, cloud-based services are one example of how companies are revolutionizing how they operate. Although most companies employ the hybrid IT model, as not all platforms and resources are cloud-based, they are still able to thrive in remote mode. Prior to the pandemic, no experts believed that big businesses could thrive with a workforce that was largely working remotely. However, with cloud services, this feat was made possible in no time. Not only does working on the cloud increase efficiency and employee morale, but it also eliminates the risk of losing data. Privacy, however, is one growing concern among businesses that are now asking for more secure options.

4. Build a Brand

A brand should not be confused with a company or a business. A brand is a separate entity from the business that has produced it. It’s an image that is a product of all the actions taken by a business. It is often the marketing strategies and campaigns that determine the identity of a brand. With proper digital strategies implemented to optimize digital marketing efforts, a business can easily build a unique brand that truly stands out in the market. Take Red Bull, for example. Red Bull is a brand that is always at the front when it comes to innovative marketing. Building a brand is all about finding that unique voice with which your customer base can relate. People are entertained by the antics of Wendy’s. They believe that McDonald’s is an amazing place for kids, and they feel motivated when they come across Nike’s campaigns. These are all instances of a brand image having immense power over its customer base. Just like Rome, a brand cannot be built in a day. Yet, if your product or service is a gladiator, you won’t have much difficulty in coming up with a unique brand strategy that makes optimal use of all the available technical resources.

5. Help in Business Expansion

What differentiates a digital strategy from an IT strategy is its entanglement with business processes. IT strategies tend to focus on technical resources in isolation from the business or brand. However, digital strategies aim to transform activities that can have a direct impact on the business. If you are looking to expand your business, you will have to utilize your technical resources to their fullest extent. Many businesses often invest in various platforms such as GreytHR, various ATS, yet they fail to realize their true potential. It only makes sense for a business to utilize a product completely if they’ve already invested in it. By making use of technical resources in creative ways, businesses can boost sales. In turn, they can invest in more technical resources, thereby forming a sustainable business expansion loop.

Implementing Digital Strategies

Implementing digital strategies can be a tricky part, as it requires cooperation from multiple departments. Moreover, there is no one-size-fits-all. Every business has unique needs and contexts. The digital strategy has to be designed keeping that in mind. Here are some keywords that you should know about before coming up with a digital strategy – Ecommerce, digital marketing, advertising, SEO, customer interaction, an influencer marketplace like Ainfluencer, and data. These aspects of marketing and communications are very closely related to digital strategies. Without a proper digital strategy in place, all of these marketing and communication practices can fail miserably. You can opt for a separate IT firm to implement your digital strategies for you, or you can do it yourself. There is one rule, however, that should always be remembered – no technical resource should go unused or underutilized.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.