Want to start an online business or already have one? Here are the essential ecommerce statistics you have know

Want to Start an Online Business or Already Have one? Here are the Essential Ecommerce Statistics you have know

Understanding the data behind online shopping is important as it can help to build a strategic plan for your business. It allows you to understand how it works, the type of people that are shopping and also learn more about how you can use this data to help your business. Here we have the important ecommerce demographics and statistics that help you to understand online business better.

General Online Shopping Statistics

These are some general online shopping statistics, to give you a better idea of just how big the online shopping industry is and the power it has these days.

  • Online shopping is growing very fast, in 2020, the online shopping market almost hit 4 trillion in 2020 alone. By 2023, the US are expecting to have 300 million online shoppers. From this statistic alone, you can only imagine what the future holds for online shopping and the endless opportunities for eCommerce businesses.
  • To date, around 69% of Americans have shopped online, with 25% of those shopping online every month. Around 59% of these sales were on clothing items and 47% bought their first item on Amazon.
  • However, it’s not just America that is popular for its online shopping. The countries with the leading average eCommerce revenue per shopper include the USA, UK, Sweden, France, Germany, Japan, Spain, China, Russia and Brazil.
  • Moving onto some demographics for online shopper’s statistics, there isn’t much difference between genders. 72% are women and 68% are men.

eCommerce Statistics

eCommerce sites are becoming more popular and are starting to rise up against their competition.

  • In the future, it looks like small retailers may see a rise of up to 30% higher mobile conversion rates when compared to larger retailers. This is a great advantage to smaller businesses and especially those that are just starting out in their business venture.
  • Now is a great time to start an eCommerce site as in 2019, there was an estimated 1.92 billion digital buyers and eCommerce sales account for 14.1$ of these purchases worldwide.
  • 88% of customers feel that a detailed product page is crucial for making a purchasing decision, so make sure to take this into account and apply it.

Mobile Shopping Statistics

Shopping on your mobile phone is becoming much easier to do and often people find themselves searching online stores, just for fun.

  • 67% of users admit to ‘window’ shopping on their phones, just for fun and for something to do. This is a big number of users and just shows the power of online stores and mobile shopping.
  • 77% of these shoppers, make impulse purchases and 70% will come back and make a purchase from their mobile device, within an hour of seeing the product. Again, this shows the power and influence that mobile shopping has on users and just how easy it is for them to make purchases.
  • Making sure to optimise your site for mobile use is crucial. 49% of people use their phones for shopping, meaning 49% of traffic comes from mobile users. Making sure your site is mobile friendly and easy to use, is essential for getting the traffic and customers in.

Demographics for Online Shoppers

These are some demographic statistics for online shoppers, looking at age and genders in particular. You can consider these when it comes to your own online business and who to be considering when it comes to online shoppers.

  • With eCommerce stores, the divide between men and women shopping is fairly equal. Often, people think that women drive this more, but that’s not the case when it comes to online shoppers.
  • Men are more likely to make purchases on a mobile device. Back in 2013, 57% of women made a purchase online compared to 52% of men. However, 22% of men made purchases on their smartphone, compared to 18% of women.
  • They key age demographic for online shoppers is between 18 to 34, with that age range spending the most in any given year, then any other age group. Despite having lower incomes than adults, they spend around $2,000 every year on eCommerce.

These are some of the statistics around online shoppers, that can help with any business and it’s planning for the future. They’re important to look into and understand, so you can target those key online shoppers to drive traffic and income.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.