Whether you are looking for a platform to help you expand your personal network or to grow your business, LinkedIn is one of the perfect platforms you can use. When used effectively, LinkedIn can not only help boost your brand awareness, but it can also increase traffic to your business. Statistics show that millions of senior-level professionals use LinkedIn. Unfortunately, only 1% of LinkedIn users post regular content regularly. Most LinkedIn users aren’t aware that this platform is only as effective as the content strategy. If you want to get the most out of LinkedIn, you need to have a solid plan to increase your LinkedIn engagement. This tool can help when it comes to managing LinkedIn engagement
So, what is LinkedIn engagement? Why is it important? How can you improve it? Well, to learn more, keep on reading this piece.
What is LinkedIn engagement?
The term ‘engagement’ is the collective number of likes, comments, shares, and clicks. Many brands or business owners tend to look for ways to increase their followers, but the truth is that it should not just be about numbers; instead, it should be about having an engaged audience.
You can only have an engaged audience by interacting with your followers and striving to build a solid relationship with them. This will help build trust between you and them. And when they trust you, it will be easy for them to become customers.
Why is LinkedIn engagement vital?
Of course, LinkedIn is the most popular professional social networking site currently available. So, if you have a B2B business, LinkedIn is the perfect platform for growing your business.
As of November 2018, LinkedIn had reached slightly over 590 million members. And this number is expected to grow tremendously. With its strong upward trends when it comes to its user activity and content management, LinkedIn is a platform to embrace for business owners who want to make their business grow.
Ways to boost your LinkedIn engagement
With everything said about LinkedIn engagement, let’s now take a look at some of the ways you can increase your LinkedIn engagement.
1. Focus on creating profile components that make a good first impression
When you share a post or comment on another person’s post or send an invitation to connect, the first thing people will see is your LinkedIn headline. So, if you want to increase followers on LinkedIn, you need to ensure that your headline stands out and that you are an expert at what you do. Of course, nobody wants to follow a jack-of-all-trades on LinkedIn; they only want to follow someone who is an expert in a particular area they are interested in. For instance, if one wants to learn about AI, they would prefer to follow a few AI experts, not a tech enthusiast.
You should ensure that your headline shows your expertise and knowledge in a specific area. You should also have a LinkedIn profile image because failure to do so will not only raise suspicion, but it will also decrease trust. However, it isn’t just about having an image; the image should be of high-quality and professional as well.
2. Optimize your LinkedIn posts to generate more clicks and engagement
Unlike other social networking sites, text tends to surpass video and image posts on LinkedIn. However, you can still incorporate both. When sharing a URL to an article or blog post, you may consider removing the preview image so that the LinkedIn post is purely text-based. If your main aim is to get more clicks to an article, then you need to include the link several times in your post.
Additionally, ensure that your text posts are properly spaced. 1-2 sentences per paragraph are okay. You can also incorporate symbols, emojis, and bullets to make your post more appealing to read. Don’t forget to optimize everything on your profile, including posts, images, and videos to look good on a mobile app. That’s because almost half the number of internet users browse the internet via their mobile phones. Here is a guide to help you create a LinkedIn post that your network will engage with.
3. Always reply to comments on your LinkedIn posts
One of the best ways to have engaged followers and a high number of followers is by replying to your followers’ comments on your LinkedIn posts. Many LinkedIn users usually make the mistake of assuming that once they post their content on their LinkedIn profile, then that’s the end of it. But this is usually not the case.
People will comment, share, or like your posts. Replying to your posts can significantly help you improve your engagement. By commenting on your posts, you will be showing your followers that indeed you value their opinions, which, ultimately, can make them continue interacting with your business or brand. You can also thank them for leaving their comments, whether positive or negative.
4. Include a call to action [CTA] for improved engagement
Another best way to increase your LinkedIn engagement is to have a clear and concise call-to-action. The CTA is one of the crucial elements that encourage conversion. Your CTA should appear at the end of your LinkedIn post. Your CTA phrase can be:
- “Leave your comment below and let me know what you think.”
- “Do you agree or not.”
- “Do you agree with this?”
5. Be consistent
Consistency is key when it comes to boosting your LinkedIn engagement. It is worth mentioning that the LinkedIn algorithm only favors those who post more often. Posting 1-2 times a day is perfect since posting too many times a day can turn off your followers, which may make them unfollow you. Of course, you wouldn’t want that. However, it is not just posting frequently; your content should be of high-quality and valuable to your followers.
There you have it- some of the most effective ways to increase your LinkedIn engagement. Whether you run a small-sized or medium-sized business, LinkedIn is one of the perfect social networking sites you can use to promote your business. Consumers will only know of your business if you have a large following. That’s why you need to implement the above strategies to boost your LinkedIn engagement and give your business the exposure that it deserves.