TOP 7 UX Practices When Designing an SEO-Focused Website

TOP 7 UX Practices When Designing an SEO-Focused Website

Long gone are the days when you could throw a bunch of keywords in a plain article on a website and rank it big time. Now, it’s all about SEO and UX design (stands for user experience) because people need quality and entertainment. They need structured content and convenience. Search engines want properly chosen keywords and a nice combination of optimization and design.

Gladly, a UX design agency will handle both easily. But you need to know at least something about these important factors in order to achieve success. That’s why we’re here with easy explanations of complex UX design practices that drive online sources to high rankings.

We’ll talk about simplicity, the combination of proper optimization and design, and much more!

Make the Website Easy to Navigate

One of the fundamental practices of UX design isn’t fitting 1,000 features on one website. It’s making it easy to navigate. Getting rid of millions of pages that aren’t really necessary, creating an easy menu that you don’t need to look for, and fitting lots of information in a way that is easy to understand.

Earlier, one of the best approaches was to create many landing pages that link to one website, one for each keyword. Sites would have so many pages it would take a year to see them all. At the moment, this isn’t a trend. This is actually a technique that will halt the progress.

Keep it simple:

  • Fewer pages;
  • Proper access to every vital page;
  • Easy-to-find and use navigation;
  • Support button on the first viewing screen, etc.

Make the Website Mobile-Friendly

Responsive design is crucial nowadays when over 50% of all people visiting your website come from mobile phones. If your site isn’t mobile-friendly, no UX design will fix it. Fortunately, most agencies are taking this as a priority now, optimizing every source they work with to different devices.

If your site is responsive, it may need an upgrade anyway. So, when working on improving your rating, conversions, and other metrics, make sure to pay extra attention to it. To find out if your website is mobile-friendly, use UX audit and/or Google Mobile-Friendly Test.

Adjust the Loading Speed of the Website

With every second the website is loading, you’re losing a large percentage of visitors. People are impatient nowadays for a reason. There’s usually a faster website run by your competitor that will make an offer in a couple of seconds while yours may be loading for 5 and more.

By the way, if your pages load for over 5 seconds, this is the first thing to address.

A professional UX design agency will adjust the loading speed by creating an ergonomic design that will combine both the light weight of the pages and rich functionality. However, you should check the servers to see if there’s an opportunity to upgrade and get a higher speed.

This factor is as important for the traffic as for search engine ratings. Google deems loading speed as one of the important metrics when it comes to assigning a place to a site.

Know Your Audience and Cater to Their Needs

There’s no sense in UX if you don’t know what kind of users you’re targeting. This also applies to search engine optimization and marketing. Pay attention to specific details like their age, potential occupations, issues they want to address, etc.

Design, content, actions, navigation, and much more will depend on the target audience and target profile.

So, before implementing all the creative ideas and complex optimization, think about the needs of your audience. If they are looking for something fancy, animated, with lots of special features, do it. But if they are more into something calmer, simpler, and to the point, well, do that!

Combine UX Design and SEO Approaches for the Best Balance of Aesthetics and Functionality

Learn the importance of both SEO and UX and use them properly. Both approaches should be in harmony to bring your website to the first SERPs. Many user experience methods like heavy pages with too many functions, animations, etc. are harmful to SEO. Many optimization techniques may make the experience plain.

So, it’s all about the proper usage of those strategies. Here are some tips that will help:

  • Make the content laconic and scannable.
    As much as you can, write or order content that can be well-scanned. When visitors click on your link, they ‘scan’ the page first. Add lists and subheadings, and don’t make the articles too heavy, at least those people see first.
  • Use headers properly.
    Assign a Header 1 with the most important focus keyword. All the others should be included in Heading 2, 3, etc.
  • Include media.
    Media content is what connects SEO and UX a lot. You can improve both by choosing and/or creating proper photo and video content, infographics, etc.

Wisely Combine Standard Design with Creative Elements

Whether it’s standard WordPress design or something out of the ordinary, you should still find this golden point between top creativity and simplicity, minimalism. While you can trust your UX design agency to go as extra as they can in terms of original elements, there have to be some standard, recognizable items:

  • Login button in the upper right corner;
  • Menu on the first viewing screen;
  • Support button on the first viewing screen;
  • Accessible Contact Us page, etc.

Find Balance in Everything for Steady Results

It may seem difficult to find harmony of user experience features, trendy design, and great SEO. But you don’t need to look for it yourself. There are incredible UX design agencies that will do it for you. Their teams know exactly what the eCommerce of nowadays is like and what websites need to become successful.

They will make a fast, aesthetically pleasing version of your site that will enchant every visitor. And optimization specialists will work hard on making your content suitable for search engines you want to rank in. This includes audit, keyword research, on-site and off-site SEO, troubleshooting, and much more.

Having full support from experts will make the road to success less rocky. Catch your chance now!

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.