Tips for Sending a Winning Proposal via Email

Tips for Sending a Winning Proposal via Email

Crafting a proposal email may seem like a piece of cake, but there’s more to it than just putting in the facts and figures.

If you want to generate interest and increase your chances of landing the contract, consider these tips:

Don’t Make It Too Long

Proposal writing is an art in itself. You wouldn’t want it to be too long and lose your client’s attention, but you wouldn’t want it to be too short either.

Consider the people whom you’re writing the proposal to. More often than not they won’t be able to spend more than a few minutes to read up on dozens of proposals. That said, it’s important to make it an easy and compelling read.

Customize It

A cookie cutter approach won’t be enough to get your foot in the door. Companies will know, and seasoned clients can decline your offer the moment they realize you didn’t do your research.

Take a moment to look up the company and understand their business before writing a proposal email, such as the competition, success and mission.

Write Clearly

The email you send must contain all pertinent information. Make sure to include the summary, contact information, a timeline and a detailed cost estimate.

The more specific the numbers, the better. You wouldn’t want to lose a proposal just because you gave an estimate.

Send It ASAP

The moment you’re given the green light or after a meeting, start writing the proposal email. Statistics show that there’s a 25% higher chance to get a positive feedback for those who submit their emails sooner.

Follow Up

Following up after sending in the proposal is generally a good idea. You can call up the business and ask for feedback, ideas and other things. This shows the client that you’re willing to go the extra mile and do what it takes to land the contract.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.