Every entrepreneur seeks to expand their business in the long run and finding ways to achieve this goal is easier, thanks to the internet. SEO refers to search engine optimization and is easily the best online marketing tool currently. With an unlimited number of potential clients seeking services or products online, every small business needs a clear SEO strategy to appear on search results.
Why Every Small Business Needs SEO Strategies
High-quality products and excellent customer service are no longer a guarantee for business continuity as a stand-alone strategy. Few people will know that you have an exemplary business if they cannot find you. SEO for small business is not just a visibility tool but offers many benefits, including:
- Increasing traffic and leads to your website
- Introduces your site to potential clients
- Creates brand awareness
- Better Conversion rates
- Great tool for overtaking competitors
SEO Tips for Small Businesses
With proper SEO strategies, small businesses can reap massive gains in record time. Apart from an improved image and reputation, small businesses can make significant financial gains to take them to the next level. Here are a few tips for SEO strategies that small firms can use.
Local SEO involves putting strategies in place to ensure your business is visible in local searches. Small businesses need to provide business names, websites, phone contacts and addresses. Nowadays, most searches are done on mobile devices. To get the best out of local SEO, ensure your site is friendly to mobile users.
Technical SEO involves structuring your website so that it stands out for search engines from a technical perspective. It involves:
Fixing broken links-Having broken links on your site is a sure way to get google crawlers to relegate your site to the last pages of search results.
Optimizing graphics-Ensure that your images have accurate descriptions or captions.
Scrapping non-performing pages-Non performing pages with low traffic will pull down your overall ranking and are best removed from your site.
On-page SEO involves optimizing your content to make it appear in search results. Small businesses can achieve on-page SEO by:
Optimized headlines-Catchy headlines are important traffic drivers for small business.
Optimized header tags-Web pages with optimized header tags will drive potential clients to your site.
Appropriate meta tags-Meta tags should contain keywords relevant to your content to appear on searches.
Keyword research involves discovering what your potential clients are frequently searching for and positioning your business as an answer to their questions. Small businesses can find the perfect keywords for their pages using free tools like Ubersuggest and Google AdWords
Poor content is a turn off for potential clients, while quality content will keep people longer on your site, increasing your conversion rate. Small businesses can revamp their content by incorporating videos and social media in their marketing campaigns.
Links play an essential role in bringing traffic to your site. When other sites link to your site, your credibility grows and authority gets a boost, attracting potential clients to your site.
SEO is an invaluable tool for small businesses to grow their online presence and if done correctly, can lead better revenues for small businesses and subsequent overall growth. All businesses, can benefit from proper SEO strategies to become well established in their fields.