Live Streaming Best Practices for Your Small Business

Live Streaming Best Practices for Your Small Business

Live streaming is a fun and exciting way to market your small business without the hassle. And at a time when many people are working from home, it could be the most effective way to communicate with your employees and your audience. Before you know it, your small business is a force to be reckoned with in the industry.

Despite being the most cost-effective marketing tool for small and established businesses, it’s not to say you should rush into making the switch.  After all, a lot of things go into the perfect live stream.  With that in mind, here are three live streaming best practices to leverage when going live.

1. Know Your Target Audience

Since live streams represent your business or brand, you should strive to make them interactive and fun at all times. To pull this off, ensure you know more about your target audience and what makes them tick.  That way, you can find out what they expect from your small business and the perfect route to follow.

Once you have an insight into what your target audience expects, make it then norm to interact with them during the live stream. Furthermore, try as much as possible to answer every question posed to you.  When done perfectly, live streaming will help build your brand reputation.

2. Leverage the Right Platform

It is tempting to go live on every streaming media platform you come across. Whereas there is nothing wrong with that, you could end up spending more on the live stream than budgeted for in the first place.  That’s only going to take a toll on your business finances, yet you can avoid it hassle-free.

To be on the safe side, leverage a streaming media platform where the vast majority of your followers are active.  With such a platform, you will enhance your online brand presence and get ample time to interact with your target audience.  Either way, be sure to examine the pros and cons of different streaming media platforms before settling on one.

3. Reach a Wider Audience

You want as many people as possible to watch your stream without encountering any issues whatsoever.  Remember, there’s no essence of going live while limiting yourself to a small audience.  That’s why you should do all it takes to ensure a much wider audience is watching your live stream regardless of device or connection.

That’s where live transcoding of your streams comes in handy. Thanks to transcoding services, you can provide the highest quality broadcasts and reach a wider audience. Of course, this is regardless of their location, device, or connection.

The Bottom Line

Increasing viewership and boosting your results from your live streams is a walk in the park as long as you understand how to go about it.  Be sure to apply the above and other live streaming best practices to stand a chance of reaping maximum rewards. That way, you can give your competitors a run for their money hassle-free.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.