Do you have a business with an active website? If so, do you have the analytics to view your conversion rate? Your websites conversion rate is how many sales you make compared to how many overall visitors you have for each month. For example let’s say 100,000 people visit your site in the month with 2000 successful sales made, your conversion rate is 2%. (Sales divided by visitors multiplied by 100). The average percentage for any successful eCommerce store is around 3% but getting to that figure (and significantly increasing it) can be increasingly difficult with competition popping up every second.
The question here is, how do you increase the conversion rate of your online visitors? How do you turn online window shoppers into guaranteed customers? The trick is to have the best landing page conversion techniques included in your web design, and of course keep them maintained.
There are a number of landing page conversion techniques that are proven to be successful at increasing sales for eCommerce stores, and if your website is lacking them, it might be time to enlist the help and support of a web design agency. A reputable and experienced website designer will have the best tips for high-converting landing pages, transforming virtual foot traffic into guaranteed sales transactions overnight.
Let’s talk about the best ways to increase your landing page conversions in the world of web design and boost your eCommerce business to success.
How To Increase Your Landing Page Conversions
Adding a simple pop-up can increase your conversion rate by a significant amount, and they’re a cheap yet successful option. A pop-up that runs on at least a 30 second delay, is easy to navigate with a clear call to action, has quick loading times, and can be closed easily is a proven method for increasing conversions by a huge percentage. Set the pop-up to appear only once during each visit so it doesn’t overwhelm or annoy the user.
2. Minimise Form Field Entry
There is nothing more annoying than having to fill out your life story on a website just to purchase something, so minimising form fields is imperative to keeping your customers from leaving. Remove any unnecessary form fields to minimise wasted time on your site, that may lead people in the other direction.
3. Visual Navigation
Most consumers connect with imagery more than words, so include relevant, and attention-grabbing pictures, that entice people to buy your product or service. High quality product imagery helps people find what they are looking for, without having to read through pages of unnecessary content. Using larger font for main target words and sentences, also helps people navigate their way through your website easily. Include a search bar to allow visitors to find what they want quickly and remember; the biggest words stand out, as most people skim read over things.
4. Be Aware Of Your Competition
If you remain one step ahead of your competition, you’re more likely to land a sale. Consider offering slightly bigger discounts than your competitors and always stay in the loop on what’s trending.
5. Establish A Clear CTA
Consider your target purpose for your page before constructing a webpage. If your aim is to get people to subscribe to your page, then make that option clear. Cut out insignificant information and headlines, which lead the user away from your CTA button.
6. Smooth Checkout Process
If your checkout process is overly difficult and hard to navigate, expect people to leave before the close of sale. Give your customers the option of signing up, or checking out as a guest, as people don’t want to be pressured into joining every company’s newsletter, just to purchase a product.
7. Build On-Site Trust
Build your onsite trust by displaying that you have an active security account for safe online payments. Make sure to display your security logo at the point of checkout to show users your company’s legitimacy.
8. Offer Live Chat/ Chatbots
Having a live chat function gives users an option for assistance if they need it, just like a retail store. Of course, live chat isn’t viable 24/7 so having a chatbot as backup is vital. A chatbot can answer most commonly asked questions about your site and enhance the user experience, knowing there is help if they need it.
9. Entice Sales
Consumers love a bargain, so consider offering free shipping and product discounts. Offer discount codes with a limited time to encourage quick sales, and a reward system for outside referrals.
When a user visits your website, the aim is to convert them into a paying customer, and hopefully a returning one. Hiring a website designer who can assist you with the right landing page conversions is a step in the right direction to a successful eCommerce business. Landing page conversion techniques can either make or break your business, so talk to the experts about their ideas and the ways in which they can contribute to your company’s digital success.