How To Become A Successful Social Media Blogger?

How To Become A Successful Social Media Blogger?

Ever since social media networks started growing and access to the internet became common, bloggers have found a new way of reaching out to people and showcasing their talent, opinion, and much more. Social media bloggers are not just showing their talents to the world, but they are successfully fulfilling the role of an influencer on young minds, and earning a handsome amount from the platform.

If you are considering becoming a social media blogger, or you have a blog but you need to make it successful, then here are some pro tips for you to follow.

1.    Choose our Niche Carefully

Before starting your blog, you should know your strengths and weaknesses. Without knowing yourself, you can not decide which niche you are comfortable with and what market you should target.

If you are good with handling makeup tools and you know a few makeup techniques, then you can become a makeup blogger. You do not have to be a professional makeup artist to become a makeup blogger. Remember you learn with practice and you can improve with time. Do not wait till you are best with makeup. Just start and work hard to improve.

2.    Choose A Platform

You should choose the social media platform you want to work on. Various bloggers are working with either one, Facebook, Youtube, Instagram, Tiktok, and other social media platforms.

Choose the one you think your maximum audience is concentrated at. For example, if you want to cater to young girls then Instagram and Pinterest would be great choices. If your blog included video tutorials or reviews, Youtube would be a better option.

However, presence on multiple platforms at the same time would also prove beneficial for your blogging career.

3.    Pay Attention To Your Content

Your content decides how successful your blog is going to be. Social media platforms are filled with makeup bloggers, lifestyle bloggers, cooking channels, food review bloggers, and whatnot. There is hardly any niche left untouched.

This means that the competition is quite high. If you want to stand out in the crowd, provide quality content with something different from the others. Keep your content interesting to gain more followers.

If you want to earn from your blog, then you need to care about the number of followers you have. To keep your followers engaged on multiple platforms, make sure you put your content on all your social media accounts. For example, you can get an Instagram video download and post it on youtube as well. Engaging followers on multiple fronts will improve your organic traffic.  

4.    Understand The Logarithms

Social media algorithms can be tricky. You have to understand the science behind operating a social media account. If your content is not relevant or interesting, it might not be visible to the majority of your followers unless they visit your profile.

You can optimize your content to reach a better audience. Just like you need an SEO strategy for your website on Google, you need some kind of content optimization to get better visibility on the feed.

5.    Be Consistent In Your Work

Lastly, you need to be consistent with your blog. If you want to be a successful blogger, you need to be serious about it. Showing laziness in creating content or posting substandard content might lose you a good followers count.

Try to be more active on your social media accounts. If you are facing a creative block, you can post random stuff to make yourself relevant to the feed. You can give your opinion about any current issue, or you can give your followers some insight into what is going on in your life. Anything interesting would keep your followers loyal till you are back with some good content.

John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.