Today’s digitally-focused landscape attracts individuals to social media multiple times per day. They scroll their feeds to catch up with friends and family or to see new posts from their favorite content creators. Whether you are creating a social media post for the company you work for or your personal social media brand, it’s best to include the 4 key parts of a social post to create catchy content for your followers.
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1. The Headline
A catchy headline helps to hook your audience to read more about the post. It can be a rhetorical question, a staggering statistic, or a bold statement that can spark curiosity within readers’ minds.
Here are some best practices for creating awesome headlines for social media posts:
- Use action verbs. Example: Hire Smarter, Grow Faster
- Keep it short and direct. Headlines should be less than a third of your social media post’s character count.
- Highlight a benefit. Example: Increase Hiring Success by 20% with An ATS. Then, explain further in the post that ATS stands for applicant tracking system for those who may not know.
- Ask a question to engage users. Example: Are You Ready to Increase Hiring Success?
2. The Post’s Message
The social media post’s message is like the meat of a sandwich that delivers the core content of what you want your readers to know. This essential part provides succinct details, informs the audience, and builds excitement.
When writing the post’s message, follow these core principles.
Keep the post concise. For example, posts on X do not allow more than 280 characters. Links count as 23 characters no matter their original length. Emojis count as 2 characters each. Shorten your message within the character count, but make the word count so they’re the most impactful to your audience.
Emphasize value. Why should the reader care about this social media post? Are you offering a promotion or sharing important news? Make the “why” of the post apparent early on.
Utilize a conversational tone. Think about how you would talk to your audience and make the post almost like a conversation. For example, the headline can have a rhetorical question while the post message has the answer to said question.
Include emojis. This can break up the text to add personality and make it seem less monotonous through the message.
By formulating an engaging and informative message, it increases the chances of audience members interacting with the post such as leaving likes or comments. If the content is so eye-catching that it encourages people to share your post, that’s also a win-win for engagement metrics.
3. The Call-To-Action (CTA)
The CTA is the most essential portion of a social media post. What do you want your audience to do with this new information they’ve learned from the post’s message?
Ask them to read your latest blog or e-book to learn more information beyond what was in the post. Leave a link to have them sign up for a new program your company just launched. Whatever you want your audience to do, make it known in the call-to-action section.
Create urgency with the call-to-action message so they take action sooner rather than later. Phrases like “Limited time only” or “Don’t miss out” can create such an urgency.
4. Hashtags
Hashtags help you reach a broader audience and bring new followers to your page. While platforms like Instagram allow up to 30 hashtags per post, using too many of them can look spammy. Use the 5 most relevant hashtags at the end of your post for the best results. Brand-specific hashtags, especially if you are collaborating with another company, can help build more of a community.