SEO measures are not short-term tactics, but long-term, strategic measures. In addition, the success of these measures can be calculated and is accompanied by a lot of patience and a lot of specialist knowledge. Very few companies have this knowledge – especially since with around 1,600 changes in the search algorithm per year, hardly anyone can “casually” keep track of things.
An SEO Agency Analyzes the Company’s Website in Comparison to the Competition
Comprehensive competition analysis and an evaluation of all factors that influence the visibility of the brand and the company are the starting point for the concept. After such a visibility analysis, an agency is able to budget the measures. Such an analysis includes all aspects of the company’s presentation: usability site, performance, visitors (analytics, log files), Backlinks and link building, etc. Monitoring and reporting as well as “quick wins” are part of the feasible concept. The goal is to improve visibility, long-term corporate success, etc. If you need SEO company in Toronto, look at the Neon Team.
Learning through Cooperation with the SEO Agency
The implementation of the measures by the agency, offers a company the opportunity to involve employees in this process. Practically “on the side”, employees and colleagues are sensitized to digital marketing. Promising approaches ensure that the mindset of the responsible employee is changed at an early stage. Precisely for this reason, the learning effect for marketing employees in a company is considered to be very large.
Targeted Measures, Adapted to Existing Budgets
SEO in Calgary makes agencies think outside the box of the company because they have adapted cross-industry knowledge to their way of working. In-house experts are far too often prone to operational blindness. External teams have an advantage in terms of experience in the implementation of new measures, where in-house SEO has yet to test.
The results of an analysis show how an existing budget can be used ideally for the desired goals. In this way, the budget is used specifically where it is necessary to optimize visibility. Due to the large networks and contacts, external agencies often have completely different options here, even with large budgets.
Is an SEO Agency Cheaper than an Employee?
The previous points already show the flexibility of an agency. In fact, an agency is also cheaper than an employee:
. Training level
Conferences, training courses, gaining experience: It all costs a lot of money. If an in-house employee decides to leave the company, this money is lost.
. Short-term Budget Reductions
In cooperation with the agency, a budget can be increased or reduced at short notice without having to lay off an employee or worry about the employee’s satisfaction.
. Satisfaction with the Results
Cooperation with an external agency can be ended more easily and quickly if the performance is unsatisfactory than with internal employees.
. On-Page vs. Off-Page Measures
While On-Page measures can usually be managed well by in-house teams; it looks very bad for all Off-Page measures with the know-how. When it comes to link building, link audits and link risk management, the know-how of an external agency is significantly higher. In the case of Google penalties (penalties by Google), which can lead to a complete loss of visibility, you feel in better hands with the agency, which has the corresponding success in eliminating penalties. In the sense of a swift elimination of Google penalties, it is actually inevitable to use an experienced SEO agency.
Conclusion and Summary:
There are many points in favor of enriching an internal online marketing team with an external agency. The following speaks for an SEO agency:
- Quick and flexible response to trends
- Comprehensive analysis options and experience across various industries
- Existing budgets used ideally
- High learning success of internal employees through specialists from an external agency
- Cheaper in price