It’s still surprising to see how many online business owners see web hosting as a mere detail and try to go for the absolute cheapest deal that they can find. But they have no idea how much they’re hurting their business by doing so. This little saving that they’re making on the front end could actually end up sinking their results, make their site inefficient, and lose tons of money as a result. Let’s take a look at why choosing the wrong web host can hurt your business.
Lower Site Performance
The first effect of bad hosting is on site performance. When you pick up something like shared hosting, you’re actually sharing bandwidth and RAM with other websites. This means that if one or a few sites have a sudden surge of traffic, it will affect the performance of every other website that is hosted on the server.
People who use small WordPress sites tend to go for shared hosting, but we suggest you check out https://www.wsidigitalweb.co.uk/best-wordpress-hosting-uk/ for better options. While it’s true that you might be able to get by with this at the beginning, you will need to consider going for at least a virtual private server at some point in time.
Affects Your Site Visibility
You may think that SEO is all about keywords and links, but it’s about much more than that nowadays. Google is now focusing more on factors such as page speed. As a matter of fact, they seem to be a bit obsessed with it.
This means that if your site doesn’t load fast enough, you will get penalised by them as a result. If you want to know more about how site speed can affect SEO as well as more tips to improve your results, you should talk with a company like WSI Digital Ltd. They will be able to look at your site’s performance as well as other metrics and see areas where you could improve while devising a workable long-term SEO strategy for you.
Choosing the wrong host could put both your business and your clients at risk. You want to make sure that the service has plenty of safety measures to protect sites such as malware and vulnerability scanning, regular backups, and policies to ensure service during things like DDoS attacks.
Affects User Experience and Conversions
Last but not least, a site with bad hosting will end up irritating clients and hurting sales. One study found that more than half of mobile users will leave a site if it doesn’t load in 3 seconds. This might seem harsh, but that’s the reality these days. A site that takes too long to load is not only annoying but will affect trust as well.
As you can see, there are tons of ways bad hosting could affect your business negatively. Make sure that you choose the best host for the sake of your website and don’t skimp on costs.