It’s not hard to make the argument that the Internet offers a more cost-effective way of marketing your business than traditional methods, but few people know the exact ways in which one is better than the other.
While the superiority from a cost and reach standpoint is hard to argue, some of the other benefits of online marketing over traditional marketing are not as apparent.
Here are ten benefits that online marketing has over traditional marketing methods:
1. Global Reach
It isn’t that traditional marketing can’t get you a global audience, it’s just that you’re going to have to pay the world for it. Online marketing does not have this hindrance and, dollar per dollar, gives you a broader reach than traditional marketing could ever imagine.
2. Building Communities
From Facebook to Instagram, podcasts to blogs, online marketing can cost as much or as little as you want and, in the end, you control your lists, you build your communities, and you determine the synergies between them.
Podcasts, blogs, and social media activity, in general, cannot be discount as a means for reaching new audiences and customers. A well-tuned, SEO blog post could provide you thousands upon thousands of views in traffic every year, driving the initial cost of the effort into the pennies per view.
4. Scalable Marketing Solutions
Whether it is a chatbot answering common questions or a promoted blog post that goes viral, online marketing gives you an immediate scale that is nearly impossible to achieve through traditional methods.
5. Online Marketplace
Online marketing can connect seamlessly with and operate in lockstep as part of an online marketplace. That means you market and sell at the same time, providing a nearly frictionless user experience.
6. Vast Resources
Whether you need to promote a post, market a free book, or generate email signups, the number of companies and services out there vying for your business makes online marketing not only the preferred choice but the only choice when it comes to nimble businesses looking for similarly agile firms.
7. Analytics and Insights
The analytics and insights that traditional marketing offers do not begin to compare to the deep knowledge that platforms like Google or Facebook know about your audience. They not only know about how they interact with you but also with everyone else on the Internet. Online marketing can help paint a picture of your key demographic that is more detailed and offers more immediately actionable data than traditional marketing surveys and the like.
8. Immediate Conversion
The frictionless user experience extends to more than just completing a sale. Whether it is an email list signup or podcast subscription, the Internet’s marketing tools offer users a way to immediately complete a stated marketing campaign objective. This overcomes all of the hurdles that the real world presents to a similar process.
9. Sophisticated Demographic Targeting and Testing
Not only does online marketing give you detailed insights into your key demographics, but also you can use this data to construct sophisticated targeting and testing of campaigns. Keep the winners and discard the losers within a matter of hours instead of months.
This benefit cannot be overstated enough but, especially for smaller businesses, online marketing is a superior financial choice when it comes to marketing campaigns and executing internal strategies. The traditional method is too saddled with upfront and sunk costs to compete with the often immediate results online marketing offers companies.