Reasons why Samsung is so Successful in the Indian TV Market

Reasons why Samsung is so Successful in the Indian TV Market

If you’re thinking about buying a new TV, chances are that you’ve already made up your mind about purchasing a new Samsung TV. That doesn’t come as a surprise, as Samsung is the leading TV manufacturer globally, and is one of the most popular brands in India.

Here are seven reasons why the South Korean electronics giant has been so successful in the Indian subcontinent.

1.              Geopolitical Policies and Political Affairs

2020 marked the year of Samsung dominating the Indian TV market, following the aggressive online reforms it underwent since 2018. Following the anti-China sentiments that brewed last year as a result of the pandemic, Samsung upped its marketing game to gain a massive consumer segment in the country, and has succeeded. The nationwide lockdown had driven up sales in the television department, as individuals began prepping for a better at-home lifestyle.

2.              Premium segment

Revamping its entire affordable smartphone category with premium segment imaging, Samsung built up a lot of interest amongst its consumers, thus bringing more attention towards its LED TV. In early 2020, Samsung diversified its mobile range offers. Affordable variants of the S10 and Note 10 models were unveiled in the form of the Galaxy S10 Lite and the Galaxy Note 10 Lite. Furthermore, Samsung halted the production of models for its J Series, and replaced it with the M and A Series. The excitement over its smartphone designs led to consumers scrolling through the Samsung product website, and eventually led to an increase in its television sales.

3.              The Samsung smart TV

Living up to its label of ‘Smart is now Intelligent’, Samsung launched its 43-inch LED TV, increasing the aura of extant excitement enveloping its products. With just one remote, all your needs can easily be satisfied through this TV, and it is a good device to use after a tiring day of work. This one remote eliminates the need to separately invest in a gaming console or Blu-Ray player, and further allows you to effortlessly connect your PC to your television, providing you with the ability to even work from home on a bigger screen in a more relaxed manner.

4.              Samsung’s Timeline

Samsung has pledged to do more each year since its establishment in India. From becoming the official sponsor of Chelsea Football Club in the English Premier League, to developing the world’s first 50 nanometres 16GB NAND flash memory in 2005, and celebrating its 50th anniversary with the world’s first 8K HDR10+ content on its televisions in 2019, Samsung has committed to a lifetime of improvement each year, which has been actively picked up by all consumers in India.

5.              The ‘Make for India’ Initiative

In 2015, Samsung announced its ‘Make for India’ initiative, which in the long-term reinforced its stability and growth in the Indian technological consumer market. Winning over the hearts of Indians, while concurrently gaining the tag of the ‘Most trusted technology brand’ in India, Samsung continued to improve its innovation strategies solely based on the feedback provided by Indian consumers. In 2017, Samsung decided that this initiative needed to grow to boost sales, and thus declared an investment of Rs. 4,915 crores in India to double the capacity of its plant in Noida.

The expansion was followed up with the establishment of the ‘Make for the World’ initiative, which involved manufacturing products in India and exporting them to other parts of the world. This phase-wide expansion ensured that in 2020, inventory levels would store a greater number of Samsung mobile phones from 68 million units to 120 million units a year. Samsung started production of televisions in India in 2007, which aided in the augment of its growth and dominance over the Indian consumer market.

6.              The Samsung Ecosystem

The 2019 Coronavirus outbreak led to an increase in digital dependence in India. Working from home or remote working called for better investments in technology, and an overall improvement in house layouts. Thriving on this opportunity to grow, Samsung began accommodating to the needs of the citizens. The rapid embrace of 5G networks and the drive towards a cashless ecosystem through the Digital India mission further paved the way for Samsung’s growth in the electronics industry. Samsung started marketing itself as a convenience brand, and highlighted the ease of usage of its products with just the click of a button, driving up its sales as a result of its actions. Building an ecosystem by surrounding yourself with Samsung products soon became a way of life for many citizens in India.

7.              Retail and Service Network

In 2016, Samsung accelerated its retail and network services by investing in 525 service vans that provide timely services to citizens living in the most remote parts of the country. Bearing the notion in mind of becoming the largest network in the Indian industry, they established over 3000 service points all over India, which steadily increased its television sales.

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John Norwood
John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.