Having constant economic growth, vibrant cosmopolitan culture, and a sturdy influx of foreign workers & travelers, Yes Habibi! We are talking about Dubai, which has transformed remarkably from a sandy sheikhdom to a federated cluster of modern city-states! Empowered by a visionary government that has made the Emirate a universal hub for tourism, real estate, fashion, education, entertainment, and trade, Dubai’s populace is undoubtedly digitally literate. Furthermore, the city’s horizon, scattered by towering skyscrapers, bustling digitalization, and social media usage, symbolizes its rapid development and dynamic consumerism.
We can say innovative concepts and technologies, including the Metaverse, influencer marketing, artificial intelligence, Web3, blockchain, etc, are some of the revolutions that have created unprecedented opportunities for businesses across a wide range of industries.
These strategic initiatives are employed at scale to increase the GDP from 9.7% to 19.4% by 2030 in the next Silicon Valley.
One of the fundamental drivers of this growth in the thriving entrepreneurial ecosystem is top influencer marketing companies in Dubai, UAE, like RiseAlive, that significantly facilitate businesses & brands with invaluable social intelligence data, trends, consumer behavioral studies, and authentic people-powered influence to convert cohorts. Before going into the best influencer marketing agency in Dubai, RiseAlive, let us focus on the impact of influencer marketing!
Impact of influencer marketing in Dubai, UAE
Influencer marketing strategy leverages influencers’ associated loyalty, credibility, and authority over their followers to provide better engagement, mass outreach, enriched conversion rates, and remarkable sales growth to brands.
Eventually, more and more marketers are enrolling their brands in influencer marketing.
- According to Statista, Ad spending on Influencer Marketing in the UAE is predicted to reach US$61.9m in 2024. Ad spending is likely to show an annual growth rate of 8.57%, resulting in a projected market volume of US$86.0m by 2028.
- Golovatenko, a business advisor, said that brands execute up to 5 influencer marketing campaigns in the UAE in a year, with 59% investing over $68,000 per year. Moreover, a survey concluded that fashion, beauty, and food are the most ideal arenas where UAE people follow social media influencers for recommendations (Social Media Influencers’ Survey, BPG).
- In the Arab Social Media Influencers Award Event, his Highness Sheikh Mohammed shared his thoughts; “We are witnessing today new horizons for new media, and we must combine our efforts and work together to develop the contexts and legislation to ensure the best use of social media platforms, which do not need the support of broadcast or print houses or large equipment. The significance of these channels lies in their ability to reach out easily to all members of society through personal devices.”
- His Highness emphasized the importance of a cohesive approach to social media for community growth on local and international levels.
· One example of a business leveraging influencer marketing in the UAE is the Mall of the Emirates, which has collaborated with top fashion influencers to promote its designer collections. These influencers have large social media followings and have helped drive sales and foot traffic to the mall.
The data and statistics stated above are testament to the social media dominance and bustling influencer marketing industry in the country.
Brands need to collaborate with the leading influencer marketing companies in Dubai, UAE to drive maximum traction.
One such organization is RiseAlive. It is the best influencer marketing agency in the UAE, which provides brands with result-oriented influencer marketing campaigns. Through the empirical approach of comprehensive datasets, it identifies major performance areas. Further, the blend of maths and magic is utilized resourcefully to create campaigns for brands with opt-in influencers to achieve target KPIs.
Why RiseAlive is the Best Influencer Marketing Company in the UAE?
AI Dashboard for Accurate Results
RiseAlive is one of leading influencer marketing companies in Dubai, UAE having AI dashboard. AI Dashboard provides hard-earned metrics that are vital insights into consumer behavior, and influencer marketing effectiveness. It also reveals data that provides growth opportunities and helps in better decision-making and resource distribution. RiseAlive kicks in to set mechanisms that detect and fill data voids while using its latest tools and best practices to monitor, measure, and optimize metric performance.
Controlled communication
The top influencer marketing agency in the UAE mediates communication between its clients, employees, Influencers, and its target audience. By setting clear communication channels, the Influencer marketing agency ensures an uninterrupted flow of feedback, suggestions, data, and insights necessary for campaign success.
The agency’s efforts improve understanding between brands and their customers while allowing all parties to respect each other’s perspectives and work together toward similar objectives.
Robust organization
The influencer marketing company in the UAE ensures everything moves in order without delay. Providing content briefs. Ensuring creatives are produced according to the brand’s specifications and are scheduled to go live at the right time and on the proper channels. Lastly, ensure the strategies are implemented as planned – or come up with quick alternatives if things go sideways. These traits have helped the firm execute more than 750 influencer-based campaigns in the last 8 years.
Conclusion:
Social media is a key factor influencing customer preferences in the Middle East and North African Nations. In the UAE alone, 84% of internet users are on YouTube. Brands are leveraging subject matter experts to engage audiences, fueling a digital economy based on compelling content. RiseAlive is the leading Influencer marketing agency in Dubai, UAE, that focuses on strategic content that resonates with the Arab population, resulting in higher engagement and conversions. Hence, it is advisable to collaborate with a high-value organization for supreme results!
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