If companies are looking for helpful tips to boost their sales, they will come across an almost unmanageable amount of advice on the internet today. However, most of them turn out to be very abstract and hardly pragmatic, especially for smaller companies.
However, overly complicated approaches are not necessary to achieve an increase in sales. Even small, simple changes can often make a big difference. Unfortunately, in many companies today, even the things that are considered to be the absolute basis of successful sales have long since ceased to be a matter of course.
The following article therefore shows how sales can be increased in a short space of time without having to change the entire company organization.
Friendly communication is the key to sales. In day-to-day business, however, this is often neglected, especially in stressful times. For this reason, it makes sense to keep reminding the sales team of the important principle of friendliness.
As we all know, a smile is completely free and even two friendly sentences at the end of an email can make a big difference. Of course, salespeople are only human and can have a bad day, but people who generally struggle with friendliness are not necessarily in the right place in sales.
Especially over the phone, a friendly voice is the be-all and end-all – because a smile can be heard. Friendly behavior also includes listening carefully and attentively to the person you are talking to. It also includes remembering the other person’s name and addressing them by name throughout the conversation. This helps to build trust.
If your own employees have difficulties with friendly communication, professional training can also help. Good sales training also covers many other aspects that are important for increasing sales.
Most people don’t like to wait. Therefore, a professional and good impression can also be created by ensuring that inquiries are processed quickly and feedback is always provided promptly. This also applies to more complex cases, as the first response does not necessarily have to include the complete solution – the important thing is to respond first.
A good tip is also to tell the other person specifically when they can expect further information on their request. This creates certainty on both sides and everyone involved knows what they can expect and when.
Customers perceive it as very negative if they have to take action themselves to find out about the current status of the transaction.
However, if they are proactively kept up to date by the seller, this immediately ensures more patience and understanding. If the customer is actively informed, this shows them that they can rely on their salesperson and do not need to concern themselves with the process any further.
Sales employees should therefore use appropriate reminders in their calendar or use a CRM system. Administration via a CRM system also has other advantages for successful sales. For example, it can also be used to store other tasks, notes and contact information.