Google My Business, or GMB for short, is a great way to increase visibility online. Being well-known in your area is vital for building trust with clients and growing your law firm’s reputation. This article explains how to optimize the information you provide through your Google My Business listing so that it receives maximum exposure.
Selecting A Business Name
Your business name should be easy to find on search engines, so it’s best to keep your keywords in the name. For example, if you are a law firm, try using “law” or “lawyers” as part of your title. You can also use your city and state name to make it easier for users to find you.
Establishing Hours Of Operation And Location
To encourage clients to visit, make sure your hours of operation and location are indicated on your GMB for lawyers page. These will appear in search results and maps, so it’s best to keep the information standardized. If you move around often, do not change the address or hours of operation very often, and doing so can result in the removal of your page.
Providing Accurate Information About Your Law Practice
Providing accurate information about your law practice is especially important for law firms, but it’s also helpful to provide accurate information about other services you offer. You never know what kind of problems people are looking to solve with a legal professional, so it’s best to be prepared. If you’re not sure about your legal fees, do some research before deciding on a price range.
Uploading A Profile Photo And Video
Google My Business users often have questions or concerns that are answered by speaking directly with an employee. Providing a video of one of your team members or an office tour is one way to do this. You can also upload a profile photo of your business, its employees, or even yourself if you’re the owner.
Improving Business Hours And Location With Google Reviews
Google My Business allows you to monitor user feedback by responding publicly to comments and private messages sent through the service. You can also solicit reviews from customers. The more reviews you receive, the better your business will appear in search results and maps listings. To encourage reviews, consider putting a link to Google Reviews on your website or email signature.
Linking Your GMB Page With Social Media
Google My Business allows you to manage all of your social media accounts from one place. You can connect your GMB page with Facebook, Twitter, Linked In, etc., so that you only need to update one profile when it comes to business information.
Monitoring Your Local Search Rankings
You can easily monitor your local search rankings through Google My Business. By tweaking the keywords, you use in your title, description, and other page aspects. For example, if you are a criminal defense lawyer in Atlanta, GA, it will be helpful to rank high for “Criminal Defense Lawyer Atlanta” or “Atlanta Criminal Defense.”
Providing Location-Based Services
Google My Business allows you to provide location-based services like directions to your office or check-in details for customers. To do this, use the service category selection to select “Services” and then “Add Services.”
Including Attractive And Informative Reviews
Your Google My Business page should include plenty of reviews, but they should also be positive, high quality, and unique. You can increase the quality of your reviews by asking customers to share a story about how they were helped instead of just leaving a simple “five star” rating. You can also ask customers to leave an overall review instead of just specific ratings for products and services if applicable.
In conclusion, Google My Business for lawyers is an easy way for clients to connect with your business, ask questions, and leave feedback.