Let us take a deeper look at just what door hangers are and how one can design and disseminate them so that the outcomes you aim for are produced.
The Fundamental Elements:
What are door hangers, and what are they doing?
Door hangers are tailored and concentrated advertising you leave right at the door of your target customer. Usually, they promote:
They are relatively small and cheap to make and distribute (compared to other forms of publicity). Yet, they are still among the most successful and efficient kinds of promotion – even more than flyers or posters.
In reality, while a flyer is estimated to be 1% successful per campaign, door hangers have been demonstrated to have somewhere between 4 and 5% success.
You approach the porch and wonder about what you would eat when suddenly you see a bright door hanging facing you. The words “Get One Free!” stand out at the top of the image in a bold, enticing white typeface.
Look down at the ad and see that it’s a close place, maybe five minutes away, and on the backside, you have a coupon with your first order for a large pizza. The hanger also has a quick menu on the back that allows you to choose even more. Such is the case (below).
Very focused and therefore more likely to give a good response than other forms of advertising.
A more intimate sort of publicity so that people are inherently eager to trust them.
Discreet and easy to collect, handle and store.
A Successful Door Hanger Campaign
Now you know how valuable and robust a door hanger can be when used correctly. Despite their geographical limits, they are highly effective, cheap to make and distribute, and a very convenient way of promoting your local services, events, and business.
Like any other marketing piece, though, much thinking is needed to create a great door hanger. Here are the main stages of starting a successful door hanging campaign:
Who exactly are the people with your door hangers you would like to reach?
Where do they live? Where do they live? What do they like? What do they want to do? What age do they have? What are your objectives and dreams, and how does your product or service relate to those objectives?
Knowing who is the initial target is crucial as it guarantees that the design, offering, and copying of the door hanger is designed for the right audience with a laser focus. This helps to connect the reader deeper and increases your chances and rates of good reactions.
This will also make the next steps easier – so to speak, offering you a road map – by creating a marketing piece that will respond and encourage the response of as many people as possible.
What is your door hanger supposed to do?
Would you like to see people in your store and a new product? Do you hope to attract new clients to your shop? Perhaps you wish to advertise your new eatery to prospective clients in your area?
What do you want visitors to do when they read the hanging of your door?
Once you understand it, the remainder of the process will be much easier, and you will boost your chances of receiving good answers by a mile.
You also want to define clear and tangible goals for your campaign so that you know what your door hangers are doing and if it was worth it or not.
These fundamental ingredients are:
A headline or title — this is the most significant text you can enter in any ad. The title tells the reader quickly what your offer is or about the door hanger. Make sure that your headline text is clear, highlighted, and readable.
Explains in greater detail the door hanger offer. The more miniature copy you can use, the better. Many people use short, bulleted lists rather than phrases or chunks of the text, but in the end, your specific demands decide the ideal strategy.
A Limited Time Offer — Sometimes included in the body text and sometimes in the action call (CTA) at the end. Some door hangers, like political advertisements, may not require a temporary offer. However, they are the exception to the rule.
Call for Action:
CTA says what you should do next to your reader. It should be as simple as possible and leave no confusion about the reader’s following step. It should also be readily apparent in your design so that between the other parts, it is not lost. Flyer distribution is one of the most vital things to ponder on.
Your Contact Information – Do not neglect to let readers know your address, telephone number, website, or all other fundamental information to use your service.
The design components – the visual attractiveness of your door hanger is defined by the design elements of your picture (which are discussed in the following section), from the text to the shapes and texture to the color and tone of your door hanger.
Photos can be a critical feature of your door hanger, especially if you promote any goods or property, as they capture your attention and can inform the reader quickly what the ad is all about.
Door hanger anatomy
Door hanger color and texture anatomy
You decide how and whether the colors you chose for your door hanger will stand out at a glance. Some significant aspects to remember when selecting your color:
Does your company, brand, or company have any key colors? Please remember to use them.
What kind of feelings are you aiming to bring to your audience? Cool colors like greens and blues give a sense of tranquility, whereas warmer colors such as reds, yellows, and oranges may produce intensity, immediate effect, or even starvation.
Which group of age are you attempting to target? Younger population groups react better to bright, contrasting colors, whereas older people respond better to more peaceful, saturated tones and designs.