Telemarketing is still an important and effective method of marketing for many businesses. While online technologies may seem to be making telemarketing obsolete, there’s still a long way for them to catch up.
Yet access to this highly effective form of marketing is out of reach for so many businesses. The cost of running a telemarketing team is simply out of reach for many entrepreneurs.
Luckily for Australian SMEs, outsourcing to call centers in the Philippines can be an effective, cost-efficient means to add telemarketing to their repertoire.
Do You Still Need Telemarketing?
In today’s online age with automated chatbots, it seems like there’s little reason to still rely on telemarketing. After all, why spend the time and money getting a person to make a phone call when a cheap program can do it almost for free?
Turns out, there are still a few good reasons to hire a telemarketing team.
Even today, people still prefer to talk to other people. For all the jokes and memes about introverts only ever wanting to communicate through text, most of us still like talking to someone. Chatbots are an excellent complement to your marketing toolkit, make no mistake. But they simply cannot replace real human interaction at this stage.
This is in large part to how we actually talk to each other. Even the most sophisticated AI chatbot will quickly sound stilted or repetitive because it only has a finite data set to draw from. A conversation with a skilled telemarketer has the flow and freedom of real conversation (assuming your telemarketers are confident enough to work off-script!)
Not only that, but a human can also be much more persuasive than a computer program when it comes to marketing! Building a rapport with your potential sales lead is a crucial step in the sales process, something which requires intuition, charm, emotion – things chatbots largely lack (although they’re definitely trying!)
The obvious downside is that telemarketing is a time-consuming process. A single chatbot can talk to dozens or hundreds of people. A telemarketer, by contrast, can only talk to one person at a time. While telemarketing is still effective, the sheer cost of paying a telemarketing team can be prohibitive for SMEs and entrepreneurs just starting out.
The solution?
Telemarketing outsourcing to the Philippines.
Why Outsource Your Telemarketing to the Philippines?
Over the past 20 years, the Philippines has developed a booming telemarketing industry that has become a gold standard for global businesses.
With the Philippines as an outsourcing destination, you can enjoy a young and educated workforce well versed in Western culture. The cost of living in the Philippines is very low, making it a cost-effective destination for Australian businesses.
Benefits of outsourcing to call centers in the Philippines include:
- A significant portion of the Filipino population is English-speaking, with a rhythm and cadence that is strongly westernized. This is in contrast with other popular outsourcing destinations where the English delivery is sometimes difficult to comprehend for native English speakers.
- A large, well-educated workforce that is up to date with the latest technology and trends.
- Experienced outsourcing companies that are adept at handling high-volume activity.
- Philippine call centers pay their staff very well for Philippine standards, but due to the significant difference in cost of living between Australia and the Philippines (with Australia having one of the highest costs of living in the world), it works out to a significant cost reduction for Australian businesses to outsource.
Call centers in the Philippines have a wealth of experience and expertise to bring to your SME that will help your business grow like never before. Polite, educated, well trained, and brimming with experience, consider outsourcing your telemarketing services to the Philippines to grow your business today.