Here are 10 tips to help your advertising succeed.
Like many small businesses, you must be visible online to keep customers in your funnel. But also, like many, you may not have a large monthly budget to devote to online ads. We are a Baltimore PPC Agency helping businesses who are spending less than $5k/month get a positive ROI from Google Ads. In this article, we’ll share our tips for success.
Google Ads can run with almost any budget. Google Ads allows advertisers to set their own budget based on their financial constraints and goals. You have control over how much you want to spend per day or per month, and you can start with a small budget. The problem is that with a small budget, you will often have your campaign “limited by budget”.
When you have a limited budget in Google Ads, Google’s ad delivery system will determine when and where to show your ads based on various factors. These factors include your bidding strategy, ad quality, targeting settings, and available ad inventory.
A better solution is for you to take control of when and where to show ads. By utilizing the tips below to optimize your campaign, you have more influence over when and where your ads appear – leading to better performance.
Set Goals
To make the most of your budget, establish specific and measurable objectives for your Google Ads campaigns. This could be anything from increasing website traffic to generating leads or boosting sales. Clearly defined goals will help you maximize the impact of your campaigns.
Focus on High Value Keywords
Research and identify keywords that are relevant to your business and have the potential to deliver the highest value. Instead of targeting broad keywords, focus on long-tail keywords that are more specific and likely to convert.
Use Geographic Targeting
Narrow down your ad campaigns to specific geographic locations where your BEST audience is located. This helps you avoid wasting budget on clicks and impressions from irrelevant regions.
Optimize your Landing Pages
Make sure your landing pages are well-designed, user-friendly, and optimized for conversions. A compelling landing page experience can significantly improve your ad’s quality score, reducing your cost per click and maximizing your budget. We can’t say enough about this tip… your landing page is your opportunity to persuade visitors to act on your offer. Increasing your results (conversions) helps your campaign performance even with a limited budget.
Leverage Ad Extensions
Take advantage of ad extensions to enhance your ads with additional information and features. Extensions like sitelinks, call extensions, and location extensions can increase your ad’s visibility and improve its performance without incurring additional costs.
Schedule Ads Strategically
Analyze your campaign data to identify the times and days when your ads are most effective. By scheduling your ads to appear during peak periods, you can maximize your budget’s impact and ensure your ads are reaching the right audience at the right time.
Opt for Targeted Demographics
Refine your target audience by utilizing demographic targeting options such as age, gender, and income. This helps you narrow down your reach to the most relevant prospects, increasing the chances of conversion and minimizing wasted ad spend.
Monitor and Refine Regularly
Keep a close eye on your campaign’s performance and make regular adjustments. Continuously monitor your keywords, ad copy, and bidding strategy to identify areas for improvement and optimize your ads for better results.
Leverage Remarketing Campaigns
Implement remarketing campaigns to target users who have previously interacted with your website or shown interest in your products or services. Remarketing allows you to reach a warm audience and has the potential for higher conversion rates.
Explore Advanced Bidding Strategies
Using advanced bidding strategies such as target CPA or target ROAS can be helpful. These strategies utilize machine learning algorithms to automatically adjust your bids in real-time, so you can reach your performance goals while getting the most out of your budget.
Note, while some impact may be visible relatively quickly, it often takes a few weeks or even months to fully assess the effectiveness of a new bidding strategy and optimize your campaign’s performance accordingly.
Summary
Remember, even with a limited budget, optimizing your ad campaigns, focusing on relevant keywords, and targeting the right audience can help you achieve a successful Google Ads campaign. It’s important to note that while these strategies can help mitigate budget limitations, having a realistic budget that aligns with your goals and market competition is still crucial for effective advertising.