For everything from building websites to creating advertisements, no-code platforms are all the rage. Significantly reducing the amount of technical and coding knowledge that an individual needs to develop professional-quality materials, no-code platforms have expanded beyond just being the most convenient option for advertisers to being an option that is both accessible and high-caliber. Companies such as Storycards are leading the way in making these platforms better for both users and consumers.
1. No-code is cheaper and easier
The main draw of no-code platforms, in general, is that they are much cheaper and easier to use than the traditional process of creating advertising. Coding requires a team of experienced programmers, whereas the intuitive drag-and-drop systems of no-code platforms can be learned much more quickly. As a result, companies no longer need to invest significant resources of time and money into their advertising.
A company’s return on investment for using no-code platforms like Storycards is drastically increased. Not only are you reducing your advertising costs, but you are also increasing the amount of engagement that consumers will have with your designs. “It is to understand how users respond to your product and content. To improve and understand the performance of the product, we need to always combine analytics experts who will test the product in real-time – our platform does it itself without the need for experts, it actually replaces the experts and even does it better, without mistakes and quickly,” says Gil Rabbi, CEO of Storycards.
2. Storycards produces modern and elegant designs
Another benefit of using no-code platforms is creating elegant and modern designs. Someone with minimal technical experience can produce professional-level results without the inconvenience of learning to code. If you ask consumers to engage with something that doesn’t look very good, you aren’t representing your brand as well as you should. And these days, the designs offered by no-code platforms are expanding beyond the base templates historically offered by no-code platforms.
One of the Storycards software’s benefits is that it allows the user plenty of customization options. Most no-code platforms have a series of set, pre-coded elements that can be arranged in a limited amount of predetermined ways. Storycards, on the other hand, gives the user more flexibility with how to use these elements. There are options for customizing individual parts of your design, which is a feature not traditionally offered in no-code platforms without manually adjusting the code of every little thing.
3. Storycards increases the interactivity of your advertising
Something that advertising created with typical no-code platforms usually lacks is interactivity, but Storycards is very different. The emphasis of this new software is creating advertising that consumers actually want to interact with, not things that feel like a chore they are forced to sit through. The result will be advertising that is much more memorable and represents your brand’s personality more accurately.
The options that Storycards offers for interactive advertising include polls, quizzes, and response forms. Although these may seem like straightforward ways of holding the audience’s interest, simple is sometimes better. Even the most minor thing that makes consumers feel like they are doing something worth their time can help get them interested in what you are offering.
“We are seeing a clear trend in the last year where products that allow users to get a result on themselves relative to others are getting larger engagement percentages from other products,” says Rabbi. “For example, people want personal questionnaires on health issues, their lifestyle or even how much the user knows about a particular topic. There is a constant desire to examine oneself and see how they are in relation to other people, it is a tool that sweeps brands and even startups that know how to take advantage of it and incorporate their marketing messages as part of real and valuable content to users.”
4. Storycards creates advertising that consumers enjoy
By giving consumers something they genuinely want to interact with, they can also enjoy your advertising. It sounds weird to suggest that someone may have fun with an advertisement, but if you give the consumer something of value, your advertising message is more likely to stick in their minds. Legacy advertising, such as television spots and billboards, has long used comedy to entertain consumers, so it only makes sense that new forms of interactive advertising need to strive for the same entertainment factor.
In making advertising more fun for the consumer, two factors should be considered: what the consumer wants and your brand’s needs. It’s crucial that any messaging you put out there aligns with the image of your company, and the Storycards platform will help you do that. Modern and fun options meet customization elements that can really make your brand pop.
5. Storycards make consumers spend more time (and money) on your site
These factors will help increase the amount of time consumers spend on your website. If a consumer is entertained, they are more likely to stay on your website for a longer period, hence why interactivity is so important. There is an oversaturation in the amount of content and advertising that people are consuming daily, so it can be easy to get lost in the shuffle. The best way to prevent that is to create something genuinely memorable for your audience.
The benefits of increasing the time spent on your site are apparent. The more time a consumer spends on your site, the more opportunities you have to pitch them, and the more likely you are to make a sale. And perhaps more importantly, if your advertising feels like a service in and of itself, your customer won’t feel like they are being sold to. Instead, they will feel like they are making the purchasing decision independently.
Advertisers should look towards no-code platforms for all of their advertising needs. These platforms both reduce the amount of effort and money they have to invest in creating advertising and increasing the engagement that customers have with their brand. “Thanks to platforms like ours, advertisers do not have to spend resources and time on technology and can concentrate on what really matters, the content. Resources that were once invested in technology development each time, are now directed to content and this allows advertisers to produce more successful and smarter content,” Rabbi asserts.