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Ziddu » News » Technology » 2025 Google Ads Checklist to Maximise Results
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2025 Google Ads Checklist to Maximise Results

John NorwoodBy John NorwoodJune 21, 20256 Mins Read
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2025 Google Ads Checklist to Maximise Results
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Google Ads Sydney is gaining traction more than ever. As more businesses compete for clicks, a well-optimised campaign is key.

Google Ads is one of the most effective ways to advertise online. When set up correctly, it can be a powerful tool for driving high-quality traffic to your website.

This blog has gathered effective strategies and approaches that can help you receive better outcomes from your campaigns and be well ahead of your competitors. With our Google Ads checklist, you can gain greater revenue from your advertising budget.

How to Set Up a Google Ads Campaign That Gets Results

1. Set a realistic budget and campaign goals

It’s important to define the main purpose of your Google Ads campaign. You should also decide on the budget you’ll be working with and the duration of the campaign.

One key metric to focus on for your Google Ads Sydney campaign is your target cost per conversion, which is the maximum amount you’re willing to spend for each action. This action could be anything valuable to your business, such as a sale, a lead, or a form submission.

Top digital marketing agencies recommend setting one clear goal for each campaign. Trying to achieve multiple objectives with one campaign can make it harder to optimise performance, as different goals often require different strategies and setups.

2. Set your campaign strategy

It is important to build a solid foundation for your campaign by choosing the right keywords and organising them into well structured ad groups. This approach helps improve relevance, quality scores, and long-term performance.

There’s no limit on how many ad groups you can create, so don’t hold back from building a lot of them. This allows you to write more relevant ad copy for each group and gives you better control over when your ads appear for particular keywords, helping you maximise your campaign’s effectiveness.

3. Create a list of keywords

As previously stated, your advertisement relies heavily on the selected keywords. Your account’s entire setup is designed to help your keywords perform at their highest potential.

You can build a strong keyword list by including a wide range of relevant search terms within each ad group. To improve reach, add variations such as plural forms, different match types (broad, phrase, exact), and even common misspellings where appropriate.

Using Google Ads Keyword Planner is also a great way to discover additional keywords that can strengthen your campaign and expand your reach.

4. Create a negative keywords list

Negative keywords help prevent your ad from showing to users who include certain terms in their search queries. This strategy allows you to filter out irrelevant traffic and focus your budget on clicks that are more likely to come from potential customers.

For example, a business selling new furniture needs to exclude terms like “second-hand” or “free” to avoid unqualified leads.

5. Compose your first ad copy

Use your targeted keywords in each ad copy to attract the attention of potential visitors and encourage clicks. Direct your ads to the most relevant landing pages on your website. Don’t hesitate to test and optimise your ad copy, because small changes can make a big difference in performance.

How to Optimise Your Google Ads Campaign

1. Pause keywords that do not lead to conversions

Review the keywords you’ve used and remove any that haven’t led to conversions. Pausing these keywords in your account will help reduce irrelevant clicks and improve your campaign’s performance.

2. Stop keywords with a poor score

Google Ads will only charge you for the click, so you don’t have to pay anything to Google to have your ad displayed if nobody clicks on it. Google is less likely to show ads that aren’t relevant or don’t get many clicks. That’s why it uses something called the Google Quality Score to help decide where your ad appears.

If your keywords have a low Quality Score, they can hurt your campaign’s performance. To improve your ad, try pausing keywords that have over 200 impressions, a Quality Score below 5, and no conversions.

3. Focus on the click-through rate (CTR)

Google looks at your ad’s click-through rate (CTR) to help determine your Quality Score, and not just for one keyword, but across your whole account. This means your overall CTR can affect both your Quality Score and how much you pay per click. A simple way to improve your CTR is to pause keywords with lots of impressions but no clicks.

4. Expand your keyword list

The greater the variation of relevant keywords you use, the broader your target audience will be. Make sure you use the keywords that are related to the goods and services you advertise.

5. Test your advertising copy

Testing your ad copy is important to improve your campaign performance. Test different headlines, descriptions, and call to action. While it’s smart to keep using elements that perform well, it’s just as important to experiment with small changes to see what resonates best with your audience.

6. Watch the progress of your search queries

Despite your best efforts to create the keyword list, your ad might appear for unrelated keywords in search engines. That’s why it’s important to regularly check and filter out these keywords. You can do this by generating a Search Terms Report in Google Ads. This report helps you spot search queries that aren’t a good match for your campaign, so you can add them as negative keywords and prevent wasted ad spend.

7. Use branded keywords

To increase the quality score, you can use your brand name as a keyword. Advertising by using branded keywords is one of the smartest approaches, mainly because of the low cost per click.

8. Develop and evaluate a high-converting landing page

Creating a pay-per-click specific landing page allows you to gather information about your prospective consumer. A perfect landing page will include an optimised header, a short message box with a call-to-action, and information about what you are selling.

Conclusion

Google Ads is one of the most powerful tools in digital marketing. By following the checklist outlined above, commonly used by the best digital marketing agency, you can build well structured, results driven campaigns that effectively promote your products or services.

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John Norwood

    John Norwood is best known as a technology journalist, currently at Ziddu where he focuses on tech startups, companies, and products.

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